1950' Parat Men's Gold 25Jwl Automatic First German Watch
Watch is in PRE-OWNED CONDITION
(Was Collector's item - please refer to the pictures)
1949 became a really memorable year for the wrist watch industry: the first German watch cooperative was constituted thanks mainly to the efforts of Philipp Weber.
It was called "PARAT”.
The activities planned and carried out by this cooperative in the years that followed bring to mind a concept that was only imported from America many years later: "marketing”.
Recognizing the need to catch up the PARAT group developed an extensive collection of good quality watches at modest prices.
It offered retail outlets help on decorating and displaying their wares and used radio advertising to channel customers to them.
The slogan "Immer pünktlich früh und spat mit der Armbanduhr PARAT” ("always on time, in the morning or in the afternoon, with wrist watches PARAT") became a catch phrase.
This Vintage Collector's watch has gold-tone Case and See Thru Back.
Face Crystal is in Excellent condition - please refer to the pictures
Watch winds and runs.
Face features gold-tone Hour Markers at all hour positions.
Movement: 25Jewel Automatic
Dimensions (approximate): 32.5mm Without Crown 33mm With Crown 39.5mm From Lug To Lug
Watch comes without box and papers